BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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population
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sample
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consumer
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customer
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Detailed explanation-1: -Quota sampling: according to this sampling technique, the population is first classified by characteristics such as gender, age, etc. Subsequently, sampling units are selected to complete each quota.
Detailed explanation-2: -A population is the entire group that you want to draw conclusions about. A sample is the specific group that you will collect data from. The size of the sample is always less than the total size of the population. In research, a population doesn’t always refer to people.
Detailed explanation-3: -Your sample will need to contain individuals who resemble the whole population by including all demographic groups (gender, rural, urban, income levels, etc.) and have them in the same proportions as the whole population. For example, it’s not truly representative if you have too many rural participants, or males, etc.