MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This is the practice of displaying products from different categories together, in order to generate additional sales from both. Think about a display of mustard above a display of hot-dogs.
A
personal selling
B
industrial marketing
C
cross merchandising
D
visual merchandising
Explanation: 

Detailed explanation-1: -Retail product displays can be broken down into three categories: standalone and point of purchase (POP) displays, store shelving displays, and clothing and furniture displays. As you test your visual merchandising strategy, you’ll learn what your customers like and what you can avoid in the future.

Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales. A visual merchandiser is the person behind the magic.

Detailed explanation-3: -Visual merchandising is presenting or displaying products in a way that makes them visually appealing and desirable. Things like themed window displays, dressed mannequins, the arrangement of running shoes on a wall, and fresh fruits organized by color are all examples of visual merchandising.

Detailed explanation-4: -Merchandising is the practice of promoting a product or brand through the use of advertising, promotions, and other marketing techniques. It is a key component of any retail business and is used to increase sales and create brand recognition.

There is 1 question to complete.