MANAGEMENT

Detailed explanation-1: -Geographic Segmentation Examples An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream.

Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-3: -Example of demographic segmentation based on age: Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns.

Detailed explanation-4: -One example of market segmentation in action is Victoria’s Secret and their teenage-targeting brand PINK. Victoria’s Secret primarily targets women, while their brand PINK is targeted more toward teenage girls and women.