MANAGEMENT

Detailed explanation-1: -Advertisement (Ad) | Definition. An Ad is a banner or text link displayed within a site or app for the purpose of promoting a commercial brand, product or service. It is a marketing communication tool that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.

Detailed explanation-2: -The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.

Detailed explanation-3: -Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services.

Detailed explanation-4: -Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Detailed explanation-5: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.