MANAGEMENT

Detailed explanation-1: -Conduct a customer satisfaction survey This is the best way to know whether your customers are at ease with what you offer them. It is as easy as just formulating a simple questionnaire that you issue your clients. Ask them whether they feel special and really do enjoy doing business with you.

Detailed explanation-2: -What are consumer preferences? Consumer preferences are subjective individual tastes, likes and dislikes, and predispositions. When you’re building or marketing a product to your target consumers, you need to consider their personal preferences to get the best possible results.

Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-4: -Customer preferences are expectations, likes, dislikes, motivations and inclinations that drive customer purchasing decisions. They complement customer needs in explaining customer behavior. For example, a customer needs shoes and they’d prefer a particular style, brand and color.