BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To assure that the product lines are related
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To promote one-stop shopping
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To focus marketing efforts on a few product lines
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To decrease legal liabilities
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Detailed explanation-1: -Expanding the product mix width can provide the company with the ability to satisfy the needs or demands of the different consumers and thus, diversify risk. Expanding the product mix depth can help the company to cater to the current customers in a better and fulfilling way.
Detailed explanation-2: -This allows the business to meet the needs of a variety of consumers, to use a range of prices, and to compete effectively. The business with a shallow product mix (also called a short product mix) offers few items within the product line.
Detailed explanation-3: -The primary advantage of a product mix is to give the company more opportunities to reach customers. and broaden the current products, as seen at Small Business Marketing Plans. Many products in a product mix are related, so customers may feel an affinity for the brand and will purchase similar products.
Detailed explanation-4: -For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.