MANAGEMENT

Detailed explanation-1: -Changes in marketing strategies There are many factors that cause businesses to change their marketing strategies. This is because the amount of money people spends on buying products is affected by a number of factors.

Detailed explanation-2: -It’s past the expiration date. If your strategy is older than 2-3 years it’s probably time for an update. The pace of change is exponential today so a marketing plan that’s older than 24-36 months probably doesn’t account for new developments in marketing.

Detailed explanation-3: -You should periodically go through your marketing plan and make sure that you tweak your strategy. This will help you be sure that your marketing strategy will survive the next stages of your business.