MANAGEMENT

Detailed explanation-1: -Companies use many different forms of media to communicate sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards, radio and television ads, digital media (like text messages), email, websites, social media, and so forth.

Detailed explanation-2: -Advertising, sales promotion, events and experiences (sponsorship), public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling are what make up the eight tools of marketing communication.

Detailed explanation-3: -Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

Detailed explanation-4: -Different communication options are easy for customers to use, like phone calls, emails, a website instant chat feature or social media channels the business provides. Customers may prefer a more traditional communication channel, like speaking on the phone, because it allows them to speak to a real person.