BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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knowing the needs and wants of shareholders and reaching the main sales targets
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knowing the needs and wants of the government and compliance with the regulation
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knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.
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None of the above
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Detailed explanation-1: -This concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept).
Detailed explanation-2: -The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization.
Detailed explanation-3: -The marketing concept is the commonly held idea that companies achieves success by meeting the needs of their customers. Organizations that hold this belief readily acknowledge that customers are the driving force behind their businesses. The marketing concept is an integral part of the marketing plan.
Detailed explanation-4: -Customer-First Marketing is a strategy that puts the wants and desires of your customers behind every experience you create. It’s a process that starts with the people you’re marketing for and ends with new marketing moments or experiences that are tailor-made for them.