Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monicas lifestyle?

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica’s lifestyle?

A	Demographics
B	Geographics
C	Psychographics
D	Behaviorist

Explanation:

Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-2: -Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.

Detailed explanation-3: -The four target markets are geographic, demographic, psychographic, and behavioral.

Detailed explanation-4: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

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