MANAGEMENT

Detailed explanation-1: -Which of the following is not a characteristic of a mass market? High sales and profits.

Detailed explanation-2: -Mass marketing disadvantages The company does not adapt products according to consumer tastes and special requirements. Thus, for quality-conscious consumers, products are not attractive. Low-profit margins. Companies usually rely on low prices to attract as many customers as possible.

Detailed explanation-3: -Differences Between Niche and Mass Marketing Unlike mass marketing, niche marketing focuses on an audience with easily identifiable preferences, wants and needs. On the flipside, mass marketing is a strategy to market across a multitude of demographics, which at times can seem aimless.

Detailed explanation-4: -The term “mass market” refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.