MANAGEMENT

Detailed explanation-1: -According to Hofstede, the five main dimensions are identity, power, gender, uncertainty, and time. You can think about cultural value dimensions on a scale or a continuum, where one aspect of the value lies on one side of the scale and the other extreme lies at the other end of the scale.

Detailed explanation-2: -He identified five dimensions or ‘problem areas’ which represent differences among national cultures (Hofstede, 1997): power distance, uncertainty avoidance, individualism/collectivism, masculinity/femininity and long-term orientation.

Detailed explanation-3: -(1985) to measure service quality throughout five service quality dimensions, namely: tangibility, reliability, responsiveness, assurance, empathy.