BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is an advantage of field research?
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It is cheaper to get
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It is more reliable as you have got it yourself
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It is quicker to get
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It is easier to obtain
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Explanation:
Detailed explanation-1: -Researchers yield a detailed data analysis which can be used as primary data for many different research hypotheses. Furthermore, field research has the ability to find newer social facts which the setting or community and the participants may be unaware of.
Detailed explanation-2: -Field research provides measures with greater validity than do survey and experimental measurements.
Detailed explanation-3: -The advantages of field research are: It is conducted in a real-world and natural environment where there is no tampering of variables and the environment is not doctored. Due to the study being conducted in a comfortable environment, data can be collected even about ancillary topics.
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