BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Usually by utilizing multiple touch points and targeting multiple senses.
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Some telecommunications companies like Smart and Globe provide their premium postpaid subscribers with exclusive invites to events and promotions that are not offered to other regular subscribers
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This type of relationship marketing focuses more on the individual consumer with the company customizing their products and services for that individual.
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None of the above
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Detailed explanation-1: -The idea is simple: one-to-one marketing (also called relationship marketing or customer-relationship management) means being willing and able to change your behavior toward an individual customer based on what the customer tells you and what else you know about that customer.
Detailed explanation-2: -Basic Components of Relationship Marketing Every relationship marketing needs to include these three basic components: customer service, customer feedback, and customer loyalty programs.
Detailed explanation-3: -One-to-one marketing (1:2:1 marketing) is a customer relationship management (CRM) strategy that centers on personalized interactions with customers. The method is based on the idea that personalization breeds customer loyalty and better return on investment for marketing practices.
Detailed explanation-4: -In relationship marketing firms focus on Long-term relationships with customers. Relationship marketing is about forming long-term relationships with customers.