MANAGEMENT

Detailed explanation-1: -Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.

Detailed explanation-2: -Lee and Kotler [16] described the discipline-specific components of the 4Ps (product, price, place, and promotion) comprising the dominant paradigm of the social marketing framework. Product denotes the set of benefits associated with the desired behaviour or service usage.

Detailed explanation-3: -Social marketing examples include public health and safety, education, environmentalism, city beautification, and urban renewal initiatives.

Detailed explanation-4: -Managers evaluated marketing planning and distribution as the most important marketing functions, while marketing research and price management appeared to be significantly less important.