BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
This type of marketing helps develops a relationship with the customer by combining brand education and entertainment
|
|
|
The focus of this type of marketing is to encourage the customers to be a part of a longer-term marketing campaign by inviting them to join and providing an incentive for them to remain within the campaign
|
|
|
Customers must first give their permission to the brand before it can send them promotional messages
|
|
|
None of the above
|
Detailed explanation-1: -Permission marketing is a form of advertising where the audience is given the choice to opt-in to receiving promotional messages. Common forms of permission marketing include opting into receiving updates as part of an email list.
Detailed explanation-2: -Outbound e-mail management helps organizations handle inbound queries raised by customers. Answer: False: Outbound e-mail management helps organizations to form and perform permission-based marketing campaigns. 57. The e-mail management is totally considered as a service-oriented activity.
Detailed explanation-3: -Examples of relationship marketing include proactive customer service, loyalty programs, encouraging feedback, and promoting the benefits of a product rather than just its features.
Detailed explanation-4: -There are four key steps for putting a one-to-one marketing program to work: identifying your customers, differentiating among them, interacting with them, and customizing your product or service to fit each individual customer’s needs.