MANAGEMENT

Detailed explanation-1: -The purpose behind tourism marketing is to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. Many modern tourism marketing strategies make use of the internet, with websites, online adverts, email and social media platforms often playing a key role.

Detailed explanation-2: -Unlike a tangible product, say, a motor car or refrigerator, no transfer of ownership of goods is involved in tourism. The product here cannot be seen or inspected before its purchase. Instead, certain facilities, installations, items of equipment are made available for a specified time and for a specified use.

Detailed explanation-3: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

Detailed explanation-4: -Marketers make sure information on hotels, resorts and restaurants are easy to find and up-to-date. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market.