MANAGEMENT

Detailed explanation-1: -A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.

Detailed explanation-2: -A target market is the group of people most likely to purchase a specific product or service. It’s important for businesses to understand their target market, because members of this group are most likely to buy and recommend their products, improving the number of sales.

Detailed explanation-3: -The four target markets are geographic, demographic, psychographic, and behavioral.

Detailed explanation-4: -The three most common types of target marketing fall into demographic, geographic, or psychographic categories.