MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?
A
Print advertising
B
Word-of-mouth
C
Social media
D
Opt-out email
Explanation: 

Detailed explanation-1: -Which is the best example that demonstrates the concept of suggestive selling in the hospitality industry? A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Detailed explanation-2: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

Detailed explanation-3: -What personal quality is important to express when handling a hotel guest’s complaint? Empathy.

Detailed explanation-4: -Which of the following is an example of a language barrier that might occur in the hospitality industry? In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior.

There is 1 question to complete.