MANAGEMENT

Detailed explanation-1: -A label may be a part of the package or it may be a tag attached to the product. Marketing mix is a blend of multiple financial decisions. Answer: False; marketing mix is a blend of product, price, physical distribution and promotion decisions. The main focus of selling concept is production volume.

Detailed explanation-2: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.

Detailed explanation-3: -Product. General marketing concept describes how to sell more of a product with an aim to meet the needs of our target market. In international markets this includes considering various factors like customer’s cultural backgrounds, religion, buying habits and levels of personal disposable income.

Detailed explanation-4: -Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.