MANAGEMENT

Detailed explanation-1: -Dividing a market on the basis of its physical and social characteristics is called demographic segmentation, which provides a profile of potential customers.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-3: -Demographic. Sorting customers by their physical and social characteristics is called demographic segmentation.

Detailed explanation-4: -Example of demographic segmentation based on age: Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns.