BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Southwest Airlines was the first airline to offer airfares with no hidden charges which is an example of using the ____ concept to design their marketing strategy
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product
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production
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promotion
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marketing
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Explanation:
Detailed explanation-1: -A new market is created if your product enables a large number of customers to do something they were unable to do before you came along. In a new market, customers and their preferences are unknown and direct competitors are non-existent.
Detailed explanation-2: -The marketing concept is the complete opposite of the societal concept. building relationships with customers, which means that they are using what concept to design their marketing strategy?
There is 1 question to complete.