MANAGEMENT

Detailed explanation-1: -Secondary market research, also known as desk research, involves businesses using existing information or data. This type of data has already been collected by someone other than the researcher.

Detailed explanation-2: -Secondary research, also known as desk research, is a research technique that involves the summary, collation and synthesis of existing research. In desk research, you use information that the primary research produced as your source of data, which you then analyse.

Detailed explanation-3: -Basically, there are two types of research: primary (where you collect information yourself by surveys, interviews, observations, etc.) and secondary (searching for data compiled from previous findings). Desk Research falls into the second category.

Detailed explanation-4: -What is secondary data? Secondary data is information collected from public sources such as websites, periodicals or other literature. When gathering secondary data, it’s important to verify the reliability of a source before using its information.

Detailed explanation-5: -An example of secondary market research includes searching online commercial databases. These are archives of data from commercial sources on the Internet.