MANAGEMENT

Detailed explanation-1: -Testing before launching a product is known as Test marketing.

Detailed explanation-2: -Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. It’s important to note that customers exposed to the product or campaign may be part of a test group without the customers’ knowledge.

Detailed explanation-3: -a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if not, it can be changed and tested again: A market test of new packaging will begin this month.

Detailed explanation-4: -There are three types of test markets: Standard test markets, controlled test markets, and simulated test markets. Marketers of consumer packaged goods are the primary users of test markets.

Detailed explanation-5: -Test marketing is the final stage before commercialization; the objective is to test all the variables in the marketing plan including elements of the product. Test marketing represents an actual launching of the total marketing program, done on a limited basis.