MANAGEMENT

Detailed explanation-1: -Physical Evidence-Notes the physical elements needed to complete the mix. Even if a company provides services, there are physical aspects that companies use to delight customers and set themselves apart from competitors, like promotional materials.

Detailed explanation-2: -Physical evidence. This refers to all existing and potential features customers see when engaging with your business.

Detailed explanation-3: -The extended marketing mix (7P’s) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.

Detailed explanation-4: -This refers to the way your product, service, and everything about your company, appears from the outside. Decisions need to be made about the size, shape, color, material, UPC bar code, and label of the packaging. This should be customer tested and updated when needed.

Detailed explanation-5: -Physical evidence Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or online), the design of these spaces, your logo and branding, product packaging, social media presence and more.