BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The market for organic fruit is booming as more and more people try to follow a healthier lifestyle. The Green Apple Company is the UK market leader and able to command high prices for its excellent products, especially locally grown strawberries. Where are the strawberries most likely to be placed on the Boston Consulting Group (BCG) matrix?
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star
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cash cow
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problem child
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question mark
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dog
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Explanation:
Detailed explanation-1: -Which of the following is/are product life cycle extension strategies? Market development.
Detailed explanation-2: -Promotion is concerned with telling the target market about the “right” product. Promotion includes personal selling, mass selling, and sales promotion and advertising.
Detailed explanation-3: -Price. Price is the cost of the product that the consumer pays.
Detailed explanation-4: -The Augmented product is the non-physical part of the product.
There is 1 question to complete.