BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing decision makers in a firm must constantly monitor competitors’ activities-their products, prices, distribution, and promotional efforts-because
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The competitors may be violating the law and can be reported to the authorities
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The actions of competitors may threaten the monopoly position of the firm in its industry
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The actions of competitors may create an oligopoly within an industry
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New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm’s marketing mix
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Explanation:
Detailed explanation-1: -Marketing Research Notes: Marketing research plays a key role in the marketing system. It provides data on the effectiveness of the marketing mix and insights for necessary changes. Marketing research is a main data source for management information systems and DSS.
There is 1 question to complete.