MANAGEMENT

Detailed explanation-1: -The marketing concept is the complete opposite of the societal concept. building relationships with customers, which means that they are using what concept to design their marketing strategy?

Detailed explanation-2: -The Societal Marketing Concept. This concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept).

Detailed explanation-3: -Marketing is called a social process due to its concern for the long-term welfare of the society. It builds the long-term relationship between buyers and sellers through an integrated marketing program which involves customer satisfaction, research, product planning and development, etc.

Detailed explanation-4: -Social marketing integrates social issues into commercial marketing strategies. It uses commercial marketing theories, tools and techniques to social issues while societal marketing integrates the concept of social responsibility into the commercial marketing strategies.