MANAGEMENT

Detailed explanation-1: -You use a focus group in qualitative research. A group of 6-10 people, usually 8, meet to explore and discuss a topic, such as a new product. The group shares their feedback, opinions, knowledge, and insights about the topic at hand.

Detailed explanation-2: -Qualitative research is generally used to explore values, attitudes, opinions, feelings and behaviours of individuals and understand how these affect the individuals in question.

Detailed explanation-3: -Qualitative research methods usually involve first-hand observation, such as interviews or focus groups.

Detailed explanation-4: -A focus group is a research technique used to collect data through group interaction. The group comprises a small number of carefully selected people who discuss a given topic. Focus groups are used to identify and explore how people think and behave, and they throw light on why, what and how questions.

Detailed explanation-5: -A focus group is a method of research involving a small group of people (usually six to eight participants) who are guided through a discussion by a moderator. Focus groups can be used to explore a variety of different issues, to test solutions, to explore the group’s perspective of a problem and to generate ideas.