MANAGEMENT

Detailed explanation-1: -Sales Concept-refers to the idea that people buy more goods and services through personal selling and advertising done aggressively to push them into the market.

Detailed explanation-2: -Consumerism is the idea that increasing the consumption of goods and services purchased in the market is always a desirable goal, and that a person’s well-being and happiness depend fundamentally on obtaining consumer goods and material possessions.

Detailed explanation-3: -Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.

Detailed explanation-4: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-5: -Marketing concept is a set of strategies that the firms adopt where they analyse the needs of their customers and implement strategies to fulfil those needs which will result in an increase in sales, profit maximisation and also beat the existing competition.