MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is NOT an aspect of the customer lifecycle?
A
Conversion
B
Acquisition
C
Research
D
Reach
Explanation: 

Detailed explanation-1: -Therefore, customer annoyance is NOT the main stage in a customer relationship life cycle.

Detailed explanation-2: -Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty.

Detailed explanation-3: -Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer lifecycle into five distinct steps: reach, acquisition, conversion, retention and loyalty.

Detailed explanation-4: -There are six steps in that relationship; that is, the customer lifecycle: discovery, evaluation, purchase, use/experience, bond, and advocacy.

Detailed explanation-5: -A customer relationship lifecycle consists of four main stages: customer acquisition, customer development, customer attraction and customer satisfaction. customer acquisition, customer development, customer retention, and customer decline.

There is 1 question to complete.