MANAGEMENT

Detailed explanation-1: -The balanced scorecard is a handy tool strategic marketing managers can use to control and monitor key performance indicators.

Detailed explanation-2: -KPIs are specific metrics which are used to track performance to make sure you are on track to meet specific objectives. They are sometimes known as performance drivers or critical success factors for this reason.

Detailed explanation-3: -KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.

Detailed explanation-4: -Marketing key performance indicators (KPIs) are specific, numerical marketing metrics that measure progress toward a defined goal within marketing channels. Examples include: Unique website visitors. Cost per lead.