MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product ____
A
Depth
B
Mix
C
Width
D
Consistency
Explanation: 

Detailed explanation-1: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio.

Detailed explanation-2: -The main function of a product mix is to provide companies with an understanding of a particular product and the methods to advertise it to as many customers as possible. A good product mix can provide detailed information about each and every product and the target customers.

Detailed explanation-3: -The particular assortment of products a business offers to meet its market’s needs and its company’s goals is its product mix.

Detailed explanation-4: -Product: The goods and/or services offered by a company to its customers.

There is 1 question to complete.