BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Depth
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Mix
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Width
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Consistency
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Detailed explanation-1: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio.
Detailed explanation-2: -The main function of a product mix is to provide companies with an understanding of a particular product and the methods to advertise it to as many customers as possible. A good product mix can provide detailed information about each and every product and the target customers.
Detailed explanation-3: -The particular assortment of products a business offers to meet its market’s needs and its company’s goals is its product mix.
Detailed explanation-4: -Product: The goods and/or services offered by a company to its customers.