MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Choose the most suitable definition to explain what is meant by ‘marketing’
A
The process of identifying, predicting and satisfying the customers’ needs and wants profitably
B
An audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -In marketing, satisfying customer needs and wants is the easiest way to increase profits and sell more products and services. The definition of desire in marketing is finding what the consumer is longing for and needing. Marketing strategies look to fulfill different needs to get the consumer to buy the product.

Detailed explanation-2: -Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Detailed explanation-3: -Definition. Customer Needs Identification is the process of determining what and how a customer wants a product to perform. Customer Needs are non-technical, and they reflect the customers’ perception of the product, not the actual design specifications, although frequently they are closely related.

Detailed explanation-4: -“ The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Every product we buy, every store we visit, every media message we receive and every choice we make in our consumer society has been shaped by the forces of marketing.

There is 1 question to complete.