MANAGEMENT

Detailed explanation-1: -Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Detailed explanation-2: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-3: -Institutional promotion is used by businesses to create a favorable image for themselves, as opposed to promoting specific products or services.

Detailed explanation-4: -Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both.