MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Using entertainment or news to get people to talk about a company, product, brand, idea, or cause. The message is then passed from consumer to consumer using social media-sometimes called word-of-mouth.
A
product seeding
B
social media marketing
C
viral marketing
D
guerrilla marketing
Explanation: 

Detailed explanation-1: -A buzz marketing example would be if a company promoted its product through a show or stunt where consumers can try the product and share their experiences through everyday conversation or online. Another term for buzz marketing is astroturfing.

Detailed explanation-2: -Some of the most popular entertainment marketing strategies include celebrity endorsements, brand partnerships, and product placement.

Detailed explanation-3: -Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the “marketing mix, ” also known as the four Ps-product, price, place, and promotion.

Detailed explanation-4: -Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. The tactic can help businesses reach their sales targets.

Detailed explanation-5: -What Is Word-of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.

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