MANAGEMENT

Detailed explanation-1: -A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market.

Detailed explanation-2: -What is the Full form of USP? The full form of USP is the Unique Selling Proposition or Unique Selling Point. It is a marketing term that differentiates a company’s product from the majority of its competitors.

Detailed explanation-3: -What is a unique selling point? A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.

Detailed explanation-4: -For example, if you’re the only one in your niche market offering free shipping, that could be a part of your USP. Or your products might be more customizable than what other businesses are offering.

Detailed explanation-5: -A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing.