BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
All are correct
|
|
|
exchange of info so there is common understanding by all participants
|
|
|
direct, individualized communication with perspective customers to assess their needs and assist them in satisfying those needs with appropriate products and services
|
|
|
any form of communication used to inform, persuade or remind
|
Detailed explanation-1: -Personal Selling is a persuasive form of selling as in this type of sale the customers come face to face with the salesperson where it is not easy to dismiss them, there is an effort of the customer to listen to them. Direct selling helps in reaching the audience.
Detailed explanation-2: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.
Detailed explanation-3: -Personal selling provides a detailed explanation or demonstration of the product. This capability is especially desirable for complex or new goods and services. The sales message can be varied according to the motivations and interests of each prospective customer.
Detailed explanation-4: -The goal of personal selling is not restricted to merely seeking sales rather it focusses on developing and nurturing long term relationships with its prospective and actual buyers. Relationship marketing is based on the customer centric approach. The salesperson can act as interface between seller and customer.