MANAGEMENT

Detailed explanation-1: -There are two basic steps you must take before developing the marketing mix. The first is to identify your overall goal or marketing strategy. The second is to identify your target audience.

Detailed explanation-2: -Step 2: Market-Product Focus and Goal Setting In this step, we determine which products will be directed toward which customers and the goals. The products are aligned with the customer segments in a process of target market selection.

Detailed explanation-3: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.