BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
When the market is at risk of disappearing and divides into different groups which sell products of different nature.
|
|
|
When the market is divided between different industries
|
|
|
When the market is broken down into different groups which are organised by people with similar characteristics
|
|
|
When one customer is part of more than one segment
|
Detailed explanation-1: -Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand’s total addressable market share into smaller groups. Each group, or segment, shares common characteristics that enable the brand to create focused and targeted products, offers and experiences.
Detailed explanation-2: -Market segmentation is the process of dividing your target market into clearly defined subgroups of consumers who have common characteristics and priorities. When you identify these segments, you can tailor your marketing strategy so you are better able to meet your customer’s wants and needs.
Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-4: -Psychographic segmentation divides people into groups based on their personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographics is an excellent complement to demographics because they identify the motivations behind why people make particular choices.
Detailed explanation-5: -Psychographic segmentation divides buyers into different segments based on internal characteristics-personality, values, beliefs, lifestyle, attitudes, interests, and social class-so you can market accordingly.