MANAGEMENT

Detailed explanation-1: -Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

Detailed explanation-2: -Brand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes-the traits that people think of when they picture a particular brand.