MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is a special price discount that is given as an incentive to wholesalers and retailers?
A
slotting allowance
B
product incentive
C
promotional allowance
D
rebate
Explanation: 

Detailed explanation-1: -Buying allowances are price discounts given by manufacturers to wholesalers and retailers to encourage the purchase of a product.

Detailed explanation-2: -"Use of motivational devices such as competitions, games, premiums, special pricing, to promote the sale of a merchandise or service.” Whether this takes the form of a customer loyalty program or a one-off promotion, businesses put out special offers to incentivise customers to purchase their products.

Detailed explanation-3: -What Is a Volume Discount? A volume discount is an economic incentive to encourage individuals or businesses to purchase goods in multiple units or in large quantities. The seller or manufacturer rewards those buying in bulk by providing a reduced price for each good or group of goods.

Detailed explanation-4: -Examples include event tickets, meet-and-greet, product or experience upgrades and “VIP” service. Points-based incentives typically require a published loyalty program as a prerequisite. They encourage customers to pad their loyalty accounts with point bonuses and multipliers.

There is 1 question to complete.