BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Dividing customers into groups based on preferences
|
|
|
Dividing customers into groups based on income
|
|
|
Diving employees into different departments
|
|
|
Dividing shareholders into specialized groups
|
Detailed explanation-1: -Customer segmentation is the process of dividing a customer base into distinct groups of individuals that have similar characteristics. This process makes it easier to target specific groups of customers with tailored products, services, and marketing strategies.
Detailed explanation-2: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics.
Detailed explanation-3: -Customer segmentation is the process of grouping customers according to how and why they buy. It allows organizations to create more specific sales and marketing strategies for customer groups.
Detailed explanation-4: -Behavioral Market Segmentation In behavioral segmentation, marketers divide consumers into subgroups based on their attitudes and behavior. Behavioral segmentation might include creating customer segments with similar knowledge of, attitudes toward, or usage of a product or service.