The Boston Matrix is made up of four stages. Which stage represents High market growth-Low Market share

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The “Boston Matrix” is made up of four stages. Which stage represents High market growth-Low Market share

A	Dog
B	Cash Cow
C	Star
D	Problem Child

Explanation:

Detailed explanation-1: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.

Detailed explanation-2: -Products in the dogs quadrant are in a market that is growing slowly and where the product(s) have a low market share.

Detailed explanation-3: -In the BCG Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a A) Star. This is the definition of a star in this matrix. A cash cow is a firm that does well in a relatively slow growing market.

Detailed explanation-4: -The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products. It’s also known as the Growth/Share Matrix.

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