MANAGEMENT

Detailed explanation-1: -Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.

Detailed explanation-2: -A consumer is someone who buys things for a non-commercial purpose, either for themselves or for others. Campaign messaging focuses on both acquiring potential customers and retaining current customers.

Detailed explanation-3: -Consumer buying behavior refers to the decisions and actions people undertake to buy products or services for personal use. In other words, it’s the actions you take before buying a product or service, and as you will see, many factors influence that behavior.