MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which concept of marketing emphasis on availability and affordability of the product-
A
selling
B
production
C
product
D
marketing
Explanation: 

Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-2: -Production concept focuses on the quantity of product. Availability and affordability of the product are the critical factors for the success of a firm.

Detailed explanation-3: -Production concept of marketing It speaks to the human truth that we prefer products that are easily available and inexpensive.

Detailed explanation-4: -Product concept lays emphasis on quality of production rather than the quantity of production. Q.

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