BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which is a disadvantage of desk research?
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It is more expensive to get than field research.
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It take much longer to obtain.
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It involves a lot more effort as you have to go out and gather it yourself
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It may be old & outdated which may lead to bad decisions being made.
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Explanation:
Detailed explanation-1: -When researchers use older means, they’re not taking advantage of the latest developments, which can hinder results. Using outdated devices means they can also reduce the chances other researchers will be able to reproduce their results.
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