MANAGEMENT

Detailed explanation-1: -Common primary research methodologies include online surveys, focus groups, and in-depth interviews. Desk research may come in the form of web searches, online platforms, industry reports, or even physical books.

Detailed explanation-2: -What is desk research? Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done).

Detailed explanation-3: -The structure of most business and industrial markets can be fully analysed through desk research. Sources include the general and trade press, directories, company financial data, published reports, trade association output and government statistics.

Detailed explanation-4: -Desk research is a type of research that is based on the material published in reports and similar documents that are available in public libraries, websites, data obtained from surveys already carried out, etc. Some organizations also store data that can be used for research purposes.