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MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following BEST defines the Promotion component of the digital marketing mix?
A
Techniques to raise awareness of products and services
B
Types of advertising channels used in a campaign
C
The value proposition added to products and services
D
Types of product or service discounts offered online
Explanation: 

Detailed explanation-1: -Promotion in the online marketing mix is the use of online marketing communication tools to reach your target audiences. Promotion includes the use of online advertising, public relations, direct communication, and sales promotions to reach and influence an audience.

Detailed explanation-2: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.

Detailed explanation-3: -Search engine optimization (SEO) marketing is another one of the most important and effective types of digital marketing for promoting a product or business.

Detailed explanation-4: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

There is 1 question to complete.