BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Width
|
|
|
Depth
|
|
|
Trading up
|
|
|
Customer group
|
Detailed explanation-1: -Product lines may be classified according to product class, customer group, price and/or quality, and distribution method.
Detailed explanation-2: -There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
Detailed explanation-3: -Types of Products – 3 Main Types: Consumer Products, Industrial Products and Services. There are a number of useful ways of classifying products. One of the most basic way was the different ways of making a journey.
Detailed explanation-4: -A product line is a company’s sub-brand or different product categories. For example, if a popcorn company sells popcorn in different flavors, popcorn is its main product line.